The Brand, the Mission…
In our day, Makeup has adopted a new face, a negative connotation so to speak: a stigma. The artistry is branded as one with a myriad of illusions, pretension, artificiality and insincerity. Makeup has become the enemy: the infamous tool many use to “mask” their insecurities and ugliness, a Façade. Façade is the epitome of paradox in lieu of its meaning: emulating your beauty and creativity through the art that is makeup.
We at Façade believe in the artistry of enhancement, the artistry not meant to mask, but rather to uncover a more polished you!
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